NQQ Channel Brand Reel.mp4
NQQ is SKY TV's entertainment channel
We did the branding with a bright and cheerful concept for the target millennials
- 客户: Sky TV
- 执行制片: Dongjune Kim
- 创意总监: Youngmin Kim
- 美术设计: Daeun Kim, Joonmoe Park
- 声音设计: Sunwoo Shawn Kim
- ZZAN: Youngmin Kim, Joonmoe Park
- The New World: Joonmoe Park
- Splash: Daeun Kim, Joonmoe Park
[Next]: Joonmoe Park, Daeun Kim
[Rating] : Joonmoe Park
[SO bumper]: Daeun Kim
[Original]: Daeun Kim, Joonmoe Park
[End Page] Joonmoe Park
[CG Element]: Daeun Kim
We selected various keywords for "fun" and applied them to images and animations.
We used high-colored ORANGE and CYAN as the main colors to match the bright and cheerful atmosphere. WHITE and NAVY are designated as secondary colors.
A stable layout system has been developed to assist in freewheeling symbolic animation.
We used a well-defined typeface to make the information look clear. The numbers, NOW, and NEXT are designed to match the graphic elements.
The animation was created to give a chewy and lively feeling of rhythm, and we directed the N(the symbol of entertainment) and QQ(the sound of laughter) responded to each other.