—Client / 出品方
抖音
—Project name & type/项目名称&类型
《抖音青少年友好建设》MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2024年12月10日
—Production cycle / 制作周期
20 days
1. BACKGROUND PROJECT
With the popularity of smart phones among teenagers, short video apps such as Douyin are gaining more and more teenage users.
随着智能手机在青少年间的流行，抖音等短视频应用也有了越来越多青少年用户。
In order to better serve young users and build a youth friendly platform, Tiktok launched the Tiktok youth model and resolutely excluded violence, bloodshed, horror, vulgar and other bad information. Moreover, it has cooperated with nearly 200 science and technology museums across the country to provide various knowledge sharing activities for young people across the country, and actively carried out the "Benefiting Children and benefiting schools" activity to help rural children's extracurricular education and the reconstruction of disaster-stricken schools outside school.
抖音为更好服务青少年用户、打造青少年友好平台，推出抖音青少年模式，坚决排除暴力、血腥、恐怖、低俗等不良信息。更和全国近200家科技馆合作，为全国青少年提供各类知识分享活动，并积极开展“益童、益校”活动，帮助乡村儿童课外教育与受灾学校的校外重建。
This MG animation is a summary of a series of youth friendly actions of Douyin, and it is also a demonstration of the social value of Douyin escorting the healthy growth of young people.
本次MG动画便是对抖音一系列青少年友好行动的总结，也是抖音护航青少年健康成长社会价值的展示。
2. STORYBOARD
The scene opens with colorful balloons taking us to Tiktok's "Underage mode" playground, where children's adventures don't have to worry about harmful content. Not only can watch rich and colorful knowledge content, but also can create their own high-quality content. All kinds of high-quality creators lead the team to continue to invest in the creation of youth-friendly content. There are also public welfare activities such as post-disaster reconstruction of township schools.
画面开场，五彩缤纷的气球带我们来到抖音“未成年模式”游乐场，在这里孩子们的冒险不用担心不良内容的伤害。不仅能收看丰富多彩的知识内容，还能自行创作投稿优质内容。各类优质创作者带领团队持续投入青少年友好内容创作。更有乡镇学校灾后重建等公益活动。
3. CHARACTER SETTING
This creative use of amusement park related elements, balloons, circus, roller coasters, happy playing children, reflecting the efforts of Douyin to build a youth-friendly environment. The video is colorful and full of children's fun. Combined with some of the Tiktok content materials, we can more intuitively see the efforts of Tiktok in the selection of high-quality content for teenagers.
本次创意活用了游乐场相关元素，气球，马戏团，过山车，开心玩耍的儿童，体现了在抖音的努力下建设起青少年友好的环境。视频整体色彩缤纷，充满童趣。并结合部分抖音内容素材，能更直观地看到抖音在青少年优质内容筛选的努力。
In the picture full of children's fun and creativity, Tiktok youth mode is like a wooden hammer, striking the dolls representing bad content in the doll machine, and protecting the physical and mental health of teenagers. Together with a number of institutions for young people to build interesting and full of knowledge, creative doll house, so that young children in play happy and relaxed learning, building blocks also represent the efforts of various institutions, for young children to bring more and wider knowledge.
充满童趣创意的画面中，抖音青少年模式就像木锤，打击娃娃机中代表不良内容的娃娃，呵护青少年的身心健康。并联合多家机构为青少年建造起有趣又充满知识、创意的娃娃屋，让青少年儿童在玩耍中愉快轻松地学习，积木也代表了各方机构的努力，为青少年儿童带来更多更广的知识。
4. CAMERA VOICE DESIGN
Rich animation effects and camera movements strengthen the visual impact of the animations, allowing viewers to more easily immerse themselves and witness how cloud computing, like a magician, transforms massive data into valuable information. This entertaining and educational format also makes the science popularization process more enjoyable and relaxed.
丰富的动画特效和镜头运动，增强了动画的视觉冲击力，使观众更容易沉浸其中，看到云计算如何像魔术师一样，将海量数据转化为有价值的信息，这种寓教于乐的形式也使得科普过程更加轻松愉快。
Character line draft and color display contrast effect
角色线稿与上色展示对比效果
The line drawing shows the effect separately
线稿图单独展示效果
Comparison of line draft and scene display
线稿与场景展示对比效果
