—Client / 出品方
阿尔卑斯

—Project name & type/项目名称&类型
《阿尔卑斯x蛋仔》MG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2025年01月03日

—Production cycle / 制作周期
25 days

 1. BACKGROUND PROJECT

As a globally renowned lollipop brand, Alps is deeply loved by consumers for its rich milk flavor and diverse flavors, always conveying the concept of sharing sweetness. Egg Boy Party is a highly popular casual competitive mobile game, attracting numerous players with its cute egg character and joyful gaming atmosphere. The collaboration between the two aims to bring a brand new surprise experience to egg players and Alpine enthusiasts.

阿尔卑斯作为享誉全球的棒棒糖品牌，以其浓郁的奶味和丰富多样的口味深受消费者喜爱，一直传递着分享甜蜜的理念。蛋仔派对则是一款极具人气的休闲竞技手游，可爱的蛋仔形象和欢乐的游戏氛围吸引了众多玩家。此次二者联动，旨在为蛋仔玩家和阿尔卑斯爱好者带来全新的惊喜体验。

The three MG animations launched this time (Bar, Notebook, and Walkie talkie) are centered around the linkage between Alpine lollipops and egg party merchandise. Through interesting plots and cute visuals, they showcase the joyful scenes of interaction between egg waffles and Alpine products, while highlighting the characteristics of Alpine lollipops, such as rich flavors and high-quality milk sources, conveying the brand value of sweetness, fun, and sharing.

本次推出的三篇 MG 动画（吧唧篇、笔记本篇、对讲机篇），以阿尔卑斯棒棒糖与蛋仔派对的联动周边为核心，通过有趣的情节和萌趣的画面，展现了蛋仔们与阿尔卑斯产品互动的欢乐场景，同时突出了阿尔卑斯棒棒糖的特点，如丰富口味、优质奶源等，传递出甜蜜、有趣、分享的品牌价值。

2. STORYBOARD 

In the sketch storyboard stage, we fully considered the brand tone of Alps and Egg Party, striving to present a visual effect that is both in line with the characteristics of both brands and creative in the animation. 

在草图分镜阶段，我们充分考虑了阿尔卑斯与蛋仔派对的品牌调性，力求在动画中呈现出既符合双方品牌特色又富有创意的视觉效果。

The animation adopts a cartoon rendering style, with cute and vivid character images, bright and lively colors, creating a relaxed and pleasant atmosphere. This style not only matches the youthful and fashionable brand image of Alps Egg Boy, but also effectively attracts the attention of the target audience. In terms of color matching, we used the iconic colors of the Alps brand - warm yellow and orange, as well as lively blue and green for egg parties. 

在动画上采用了卡通渲染风格，角色形象可爱、生动，色彩鲜艳明快，营造出一种轻松愉快的氛围。这种风格不仅与阿尔卑斯蛋仔的年轻、时尚品牌形象相契合，还能有效吸引目标受众的注意力。在色彩搭配上，我们运用了阿尔卑斯品牌的标志性颜色——温暖的黄色和橙色，以及蛋仔派对的活泼蓝色和绿色。

The fusion of these colors not only showcases the deliciousness and warmth of the Alps, but also embodies the fun and vitality of egg parties. The scene design in the animation is full of fun and interactivity, whether it's the food party in "The Bar", the note paper in "The Notebook", or the adventure call in "The Radio", it makes the audience feel like they are in a world full of joy and surprise.

这些色彩的融合，既展现了阿尔卑斯的美味与温馨，又体现了蛋仔派对的趣味与活力。动画中的场景设计充满了趣味性和互动性，无论是《吧唧篇》中的美食派对，还是《笔记本篇》中的便签纸，亦或是《对讲机篇》中的冒险通话，都让观众仿佛置身于一个充满欢乐与惊喜的蛋仔世界。

 3. CHARACTER SETTING

In this animation, we chose colors that are both in line with the brand tone and rich in layering. By contrasting and blending cool and warm tones, a rich visual experience is created, allowing viewers to not only enjoy the animation, but also feel the joy brought by the Alpine egg waffles.

在这个动画中的色彩运用上，我们选择既符合品牌调性，又富有层次感的颜色。通过冷暖色调的对比与融合，营造出丰富的视觉体验，使观众在欣赏动画的同时，也能感受到阿尔卑斯蛋仔所带来的愉悦感受。

In terms of composition, we use multiple perspectives and lens switches, such as close ups, medium shots, distant shots, etc., to showcase details and emotions in different scenes. Meanwhile, through clever composition and layout, the flow of the audience's gaze is guided, making the animated story more coherent and captivating.

在构图上，我们采用了多种视角和镜头切换，如特写、中景、远景等，以展现不同场景下的细节和情感。同时，通过巧妙的构图布局，引导观众的视线流动，使动画故事更加连贯、引人入胜。

 4. CAMERA VOICE DESIGN

In terms of animation effects, we focus on enhancing the expressiveness and appeal of the animation through smooth action design, vivid expression portrayal, and rich sound effects and music. For example, when the characters enjoyed Alpine egg waffles, we added delicate texture animations and cheerful sound effects; When the characters doodle or talk, we highlight their characteristics and emotions through exaggerated actions and interesting sound effects. The use of these animation effects not only makes the animation more vivid and interesting, but also better conveys the brand spirit of Alps and Egg Party.

在动画效果上，我们注重通过流畅的动作设计、生动的表情刻画以及丰富的音效和配乐，来增强动画的表现力和吸引力。例如，在角色们享用阿尔卑斯蛋仔时，我们加入了细腻的口感动画和欢快的音效；在角色们涂鸦或通话时，我们则通过夸张的动作和有趣的音效来突出角色的特点和情感。这些动画效果的运用，不仅让动画更加生动有趣，也更好地传达了阿尔卑斯与蛋仔派对的品牌精神。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The Alps x Egg Boy MG animation series is a new attempt and innovative interpretation of our brand collaboration. Through vivid and interesting animated stories and exquisite visual effects, we aim to allow consumers to not only enjoy delicious food, but also feel the joy and surprise brought by Alpine and Egg Party. Looking forward to your attention and love, let's share a wonderful time together in the joint world of Alps and Egg Party!

阿尔卑斯x蛋仔MG动画系列，是我们对品牌联名的一次全新尝试和创新演绎。通过生动有趣的动画故事和精致细腻的视觉效果，我们旨在让消费者在享受美味的同时，也能感受到阿尔卑斯与蛋仔派对带来的欢乐与惊喜。期待您的关注和喜爱，让我们一起在阿尔卑斯与蛋仔派对的联名世界里，共享美好时光！

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果